We convert data into information. Our services make clear, how your marketing- and sales activities affect your customer performance. We support you in including the achieved insights to your decision-making process and to align your marketing activities more efficient.
Market Analytics
To properly analyze your data and to derive the adequate method from the insights, there must be explicit information of customer performance – as well as up-to-date competition – and product dynamics. We offer full service to the analysis of target groups and markets. With distinct balanced reporting-formats we accomplish convincing decision-making basis for your strategic marketing plan.
- Primary market research
- Support with qualitative and quantitative primary studies
- Reconcilement with agencies up to evaluating
- Secondary market research (desk research)
- target-group-specific analysis and preparation of aftermarket research
- Concept and generation of national / international reporting data
- Ad-hoc and special-analysis
- Competitive Intelligence
- Market monitoring and analysis and competitor activities
Sales Operations
Only, if the insights of the market analyses are integrated correctly and continuously in the marketing organization, you can skim the complete market potential. At the impact analysis of sales- and marketing activities, you can profit from our profound knowledge of business processes and key figures of sales intense industries (for example pharmaceutical industry and insurance). Afterwards we do not only give recommendations for action: We are adept at designing marketing organizations under consideration of all relevant facets – from the evaluation to implementation of the design output and optimization measures to the sales structures.
- Performance measurements and impact evaluation
- Concept and generation of sub-national, national and international reporting data and dashboards
- Ad-hoc and special-analysis
- Strategy and optimization of sales organizations:
- profiling: evaluation and definition of selective target groups
- targeting: definition of appreciable target customers (structural, personnel)
- territory-realignment: optimization of sales structure and –force